Facebook Wins Relatively Few Friends in Japan

With Mixi in its seventh year, it is starting “to feel old,” said Mitsuyo Nakata, a Web designer. Its growth has slowed, as have advertising revenue and investor confidence. Profits have fallen at Mixi for three of the last four quarters, and its stock price has slumped 70 percent since its initial public offering in 2006.
In an interview with the Nippon Television Network in November, Mr. Kodama, the Facebook manager for Japan, said he was confident that users would start warming to Facebook’s real-name policy once they discovered the usefulness of finding old classmates online.
“The Internet in Japan has not been so closely connected with real society,” he said. “Those other community sites can keep offering the joys of staying remote from real life.”

　僕もフェイスブックはほとんどログインしませんね。
　やっぱり日本独特のじめじめした関係の感覚みたいなものありますよね。ネットとリアルは別っていうのもありますし。