‘Harry Potter’ Has $330 Million Debut Weekend

　The strong results reflect a yearlong, full-court press by Warner’s global marketing chief, Sue Kroll, to position “Deathly Hallows” as a must-see event for children and adults alike. The advertising campaign played up the sophisticated, darker elements of the plot. Harry and pals are now grown up, for instance, and the good-versus-evil battle is intensifying as the story line reaches its climax.
The marketing materials also injected some edge into the franchise by taking risks like identifying the film only by the letters “HP7” and splattering posters and billboards with what looked like blood; one poster depicted the Hogwarts castle in flames.

　もうラドクリフもエマも大人になりましたからね。それを観たいっていうのもちょっとはあるのかな。大人としては。