You’ve Got a Fan Club? Network and Mobilize It

A few social media early birds found a new kind of recorded message on their smartphones on Monday: “Good morning,” said a woman in a soft, deep voice. “It’s February 28th, 2011 A.D. We’re on planet Earth; some of us, anyway.”
The woman on the recording was the singer Erykah Badu, and she spoke through FanTrail, a new application for the iPhone that will make its official debut this month at the South by Southwest festival in Austin, Tex. Its developers hope to usher in the next phase of social networking, allowing musicians to tap social networks for useful and possibly valuable information about their fans.
（中略）
Joshua McClure, 37, Mr. Rasmussen’s partner in FanTrail, considered perhaps more fundamental questions about the types of communication that will happen on the service:
“Imagine what Eminem is going to say,” he said. “Imagine what a drunk drummer is going to say.”

　例えば、エリカ・バドゥのモーニングコールが聞ける。そんなアプリがアーティストとファンの間の絆を作っていますよ、でも、「そんなサービス、エミネムが何を言うか、酔っぱらったドラマーが何を言うか考えてもみてくださいよ……」という声もあり。という記事だと思います。