Wal-Mart vows to match rival Black Friday discounts

　Wal-Mart, which will keep many stores open 24 hours on Friday, said shoppers who bring in a rival ad can get their prices reduced at the cash register. The move is an aggressive bid by the world's largest retailer to capture a greater share of buzzworthy traffic on Black Friday, the traditional kickoff to the holiday shopping season. According to the National Retail Federation, 138 million people are expected to hit the stores in the three days after Thanksgiving, up four million from last year.

　ライバル社のチラシを持ってきたら値引き！アグレッシブ！