Rush is on for custom domain name suffixes

The future operator of .sport, for instance, could sell as many as 200,000 or more Web addresses - hockey.sport, bethesda.sport or washingtoncapitals.sport - for wholesale prices ranging from $6 to $50 to such companies as Go Daddy. These firms then re-sell the Web sites to consumers for higher prices. McCarthy also said ICANN is debating whether the domain operators could sell Web addresses directly to the consumer themselves.
Ron Andruff, president and chief executive of dotSport LLC, a New York-based outfit, said he believes more users will find niche interests and communities more easily with the new addresses. "Google and Bing are not in business of helping you find what you are looking for," he said. "They're in the business of generating revenue from those willing to bid the highest to get on their search results page."

　ドメインネームが増えれば様々な変化が生じるのではないか、という話。.gayというドメインは反ゲイの人々の標的になってしまう一方、.musicというドメインは楽曲とアーティストの検索に役立ち音楽産業に貢献します。