In a dying industry, Dave Matthews Band has found its niche - and big money

If that sounds familiar - not the music, the strategy - it's because DMB is pulling an old trick pioneered by theGrateful Dead, a band beloved of business school professors and folk-lovers alike. As described in the delightful "Marketing Lessons From the Grateful Dead," the famed jam band produced only a few well-known albums and songs. But they toured constantly, playing about 200 shows a year from 1965 to 1995. And they courted their fans, treating the concert like a service rather than a commodity and their fans like members of a community rather buyers of a product, becoming one of the most successful bands of all time.

　ビックビジネスになっているらしい。聞いてみたけどかっこよかった。確かに比較されているエアロスミスとかボンジョヴィに似ていました。引用最後の部分がポイントのようです。